$5,000 on the Line during Ceremonial “First Pitch” of August 2 Game

HACKETTSTOWN, N.J., Aug. 2, 2011 /PRNewswire/ — The pressure to throw a ceremonial “first pitch” just went up a level. Mars Chocolate North America announced today that its COMBOS® Baked Snacks brand and Boston Red Sox great Fred Lynn have teamed up for a special charity challenge around the ceremonial first pitch during the August 2 game at Fenway Park.

COMBOS®, a proud sponsor of the Boston Red Sox, will send Timothy LeBel, vice president of sales, Mars Chocolate North America, to the pitching mound prior to the start of the August 2 game to throw a ceremonial first pitch worth $5,000 to one lucky charity. If LeBel throws a strike, $5,000 will be donated to Lawrence Boys Club. If a called ball crosses the plate, $5,000 will be donated to Fred Lynn’s charity, the FACE Foundation.

“It’s an honor to throw a ceremonial first pitch at legendary Fenway Park,” said LeBel. “But to be able to do so and support a very worthy charity at the same time is really special. I’m personally a huge Red Sox fan, and I’m thrilled that COMBOS®is able to use its team sponsorship for this great cause.”

Fred Lynn, a former MVP and nine-time All-Star, is known for his charitable contributions over the years. “When COMBOS® approached me about this opportunity, I couldn’t say no,” said Lynn. “I was in high pressure situations throughout my baseball career, so it’s fun to put the pressure on a fan to help raise money for charity.”

A Complement to America’s Pastime

COMBOS® Baked Snacks are tasty and portable, perfect for a day at the ballpark. Made with real cheese, and with a variety of flavors, COMBOS® can satisfy every appetite in the family. Just like baseball, COMBOS® originated in America and today are made in Albany, Ga. For more info on COMBOS® Baked Snacks, please visit our Facebook page (www.Facebook.com/Combos) or website (www.Combos.com).

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar.  In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.  Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.  More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.

For more information, please visit www.mars.com.

SOURCE Mars Chocolate North America

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